Sporting suspense as measured by the number of heart attacks during world cup finals.
In our paper, Alex Frankel, Emir Kamenica and I argue that soccer is among the most suspenseful sports according to our theoretical measure. Now, via Matt Dickenson, comes an empirical validation of this finding using German cardiac arrest data:
The red line shows the spike in heart attacks on the dates of 2006 World Cup matches involving the German national team. Note that point 7 is the third place match against Portugal after Germany had been eliminated in their semi-final match against Italy (point 6.)
Utopia, you are standing in it! 
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