Enter Tyson’s Galleria, a golden temple of consumption for upscale shoppers. Built in 1988, it was expanded in 1997 and made to appear – so the designers thought – like a “European streetscape.” In reality, it looks a bit like a hallucination by M. C. Escher.
I experience Tyson’s Galleria, which I occasionally visit on rainy days, as a problem and a possible falsification of the propositions inherent to the Fifth Wave. The latter predict traumatic assaults on the centers of authority in every domain. Meanwhile, Tyson’s Galleria rolls on, imperturbably ostentatious. Stores come and go, but the system remains untouched. A top-down, hierarchical structure – the shopping mall – seems to be surviving, in fact thriving, in a networked age.
So I am driven to reflect on how business and economics must function under the conditions of the Fifth Wave, and whether this theoretical model coincides with…
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