The invasive possum, or paihamu, now occupies more than 99 percent of New Zealand. Introduced from Australia in 1837 from British immigrants hoping to kick start the fur industry, 50 to 70 million possums are now wreaking havoc on the ecology of the island nation. Without any natural predators, the possums eat 20,000 tons of vegetation nightly, destroy native forests and rare bird habitats, and keep homeowners awake at night with their endless shrieks.
Considered a “noxious pest” by the New Zealand government, NZ$70 million taxpayer dollars are spent annually in an attempt to control the possum. Most of the money is spent aerially spreading toxic poison, sodium fluoroacetate (1080), which indiscriminately kills other animals. While not only inhumane and ecologically maladroit, these efforts have had little success.
A group of trappers, manufacturers, and industry people have come together to reinvigorate the possum pelt market. Where the government has failed…
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Utopia, you are standing in it! 
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