It seems Uber uses peak load pricing
PROLOGUE
On a nice Summer evening last year, a friend of mine who had just recovered from a nasty fever called me up and, there is no delicate way to put this, threw a tantrum. She wanted a doughnut. Now. From the only outlet of a popular doughnut chain. We had to take a trip right down to the city’s central shopping district at 7 in the evening for one (yes, exactly one; try calculating the carbon footprint for that!) doughnut. But if there is anything to be said for post-fever recovery tantrums, one does not simply say no to them. Much as she was delighted after having the doughnut, our woes started right after as we looked for a way to get back home.
We decided on calling a cab through a call taxi service and wait at the doughnut outlet for the cab to arrive. As luck would…
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Utopia, you are standing in it! 
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