The good fight is that special argument where you know you’re right, and just can’t imagine how anyone could possibly disagree. But they do, even when the disagreement is about something fundamental and irreconcilable. Did we evolve? Is the climate changing? Are vaccines safe? Do I really have to pay my taxes? The answers matter, but so do the arguments. Let’s try to improve them.
This is Part I in a series about how and why we have those difficult conversations, online and in the real world. We’ll explore ways to make them more persuasive, more fun, and more rewarding. For a practical example of where we’re going with this, see my earlier piece, The Most Important Playground Conversation: How to Persuade a Friend to Vaccinate. Going forward we’ll focus particularly on arguments with people who have irrational ideas, like anti-vaxers or creationists, but some topics apply in every conversation…
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Utopia, you are standing in it! 
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