The offsetting behaviour effect of bike helmets on motorists found in this study is simply brilliant!
Bradley Wiggins has a lot to answer for. Not only has he single handedly shown the world that a man with facial hair can win cycling races, but he has also helped inspire a generation of fluorescent Lycra wearing cyclists – the likes of which now fill the UK’s roads.
In 2012 – the year of his Tour de France fame – Bradley Wiggins stirred controversy when he publicly backed a law that would make bicycle helmets compulsory for all cyclists. At the time, a London cyclist had just been killed in a bus collision – but even that wasn’t enough to stop the wheels coming off Sir Wiggins’ well intentioned campaign. Most people think, like Bradley, that wearing a bicycle helmet is a no-brainer. The truth, however, is rather more twisty-turvy.
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Utopia, you are standing in it! 
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