Previous More Tweets, More Votes coverage
The Oxford Internet Institute reports that Twitter data picked up some of the trends in last week’s election, when traditional polling did poorly. In their blog, they ask – did social media suggest the massive upset from last week? Answer, somewhat:
The data we produced last night produces a mixed picture. We were able to show that the Liberal Democrats were much weaker than the Tories and Labour on Twitter, whilst the SNP were much stronger; we also showed more Wikipedia interest for the Tories than Labour, both things which chime with the overall results. But a simple summing of mention counts per constituency produces a highly inaccurate picture, to say the least (reproduced below): generally understating large parties and overstating small ones. And it’s certainly striking that the clearly greater levels of effort Labour were putting into Twitter did not translate…
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