Plain packaging also lowers the retail price of cancer sticks
Published in Insights, The New Zealand Initiative’s newsletter, 15 May 2015
One of the greatest advances of civilisation is also one of the least obvious: branded products.
We take brands for granted because they are everywhere. People do not just drive any car but a Holden, a Ford or a Ferrari. For fast food lovers, there is a world of difference between McDonald’s, KFC and Burger King. Fashion aficionados care about labels as much as techies do about smartphone brands.
The reason we care about brands is because they provide orientation in markets. People trading with each other have spontaneously found out how useful brands are in this process.
Part of the usefulness of brands is that they signal a certain quality. They become worthless if their products do not deliver. As they say in marketing, “nothing kills a bad product faster than good advertising”.
For companies, a brand is not…
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Utopia, you are standing in it! 
May 15, 2015 @ 18:58:37
except consumption of cigarettes has gone down. The Kouk has been on this for ages in OZ where he plainly ( pun intended) understands the national accounts whereas Sinclair Davidson clearly did not.
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May 15, 2015 @ 19:07:19
But what was the counter factual?
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