Like McDonalds, Greenpeace globally is a brand. I read the papers every day in detail but are utterly clueless as to who its leaders are. That is a deliberate branding decision so people cannot conflate the inevitably dodgy and far left backgrounds of its leaders and activist support base with self appointed environmental do-gooders brand.
That is no longer so in New Zealand where a middle-age political junkie retiring as co-leader of the New Zealand Greens will now be their CEO in New Zealand.
.@RusselNorman to lead @GreenpeaceNZ bit.ly/1K08JJj http://t.co/M4QNmeGQjr—
Greenpeace NZ (@GreenpeaceNZ) September 10, 2015
If Russell Norman wants to do his job properly, you should never give an interview, never appear in public.
Incoming @GreenpeaceNZ leader @RusselNorman says Greenpeace critical for humanity's future stuff.co.nz/national/polit… http://t.co/XqpxYjYmf4—
Greenpeace NZ (@GreenpeaceNZ) September 12, 2015
What is worse is the carrying on by the Greens about the retirement of Russell Norman to lead the Greenpeace in New Zealand.
If they wanted to maintain the political effectiveness of Greenpeace, they should have made a short press release congratulating him on his retirement and wishing him well in his new job and saying little more. The Greens should stop carrying on as though you have taken over Greenpeace New Zealand.
I do not wish Greenpeace well with its anti-growth, anti-science, anti-human agenda, so I hope this was a mistake and I hope I am not interrupting them in making that mistake.
Utopia, you are standing in it! 
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