In the grand scheme of things, sociology is not in a bad position. Most colleges have sociology programs and our PhD grads find work. But I do not think that sociology lives up to its potential. We live in an economy where tech giants are building massive social networks, but our undergrad enrollments decline. We live in a world that asks for more rigorous social analysis, but sociology has limited impact in the policy world. My belief is that this is partially due to sociology’s poor public image. Here, I suggest ways to work on our public image.
The basic issue is that our image is driven by undergraduate enrollment processes and lack of interest in presenting ourselves as an easy to understand scientific toolkit for people in policy, business, and the non-profit world. To understand the first issue, ask yourself the following questions – what is the most common…
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Utopia, you are standing in it! 
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