Economic Sociology & Political Economy
Mass struggles and civil unrest have raged since the 2008 financial crisis. Across the world students, workers and environmentalists are taking to the streets fighting for social justice and against neoliberal austerity or state repressions.
Protest Inc.: The Corporatization of Activism by Peter Dauvergne and Genevieve Lebaron, aims at shedding light on the less known angle of the global activism. As millions of citizens rally against capitalism, activism more broadly is increasingly mirroring businesses’ aspirations and echoing calls for market-based solutions. The authors are interested in how widespread current grassroots movements have become captured in the very structures and discourses they originally sought to combat.
For example, the past decade has seen nongovernmental organizations partner with oil companies like ExxonMobil, discount retailers like Walmart, fast-food chains like McDonald’s, and brand manufacturers like Nike and Coca-Cola. NGOs are courting billionaire philanthropists, branding causes, and turning to consumers as wellsprings of reform. An increasing number of corporate executives are given seats in NGOs…
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