The cleverest words devised by marketing experts can be found in greatest abundance in your friendly neighborhood grocery store. In the supermarket world, shelf space is a coveted commodity, and producers are desperately trying to retain and grow the amount of shelf space they are allowed. Just stop and think for a moment of the cereal aisle, and how many different brands of cereal are there.
What can you hook a kid on? Chocolate dinosaurs? or will mom go for ‘natural’ or ‘organic’? The words chosen matter in sales success. There’s ‘natural’ which has an enticing ring, until you compare it to ‘unnatural’ which immediately shows how meaningless it is. You have GMO Free, Gluten Free, Whole Grain, Heart Healthy and a whole raft of other enticements promising more health, strength and happiness. They are mostly marketing ploys, but none is so prevalent as “Organic.”
In most stores a whole…
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