My greatest fear about Red Peak was that it was less a popular movement and more of a brand logo for the Grey Lynn Farmers Market. A middle class gang-patch for expats residing in London flats and New York lofts. Despite a media-savvy social media campaign to get it on the referendum ballot, it only achieved 8.7% in the first round. Red Peak appealed to people like myself, my friend group, and social media connections. Inner-city suburbanites living in restored villas or bungalows who tend towards organic and/ or vegetarian diets, cycle to work, and profess cosmopolitan social values and centre-left to radical and green politics. The downside of this is a bubble mentality. Too often, we naturally assume the superiority of our lifestyle choices and superior thinking and tastes as opposed to the poor choices and tastes of others. We frequently mock ‘their’ cul-de-sac outer suburban, ‘meat and two-vege’…
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Utopia, you are standing in it! 
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