We’ve already published two major polls from Ashcroft and TUC with information about the May 7 result.
Last week another report came out – this time a much smaller qualitative report – based on voters in five of Labour’s target seats. They were all self-confessed lifelong Labour voters. They were among the 6% of voters who are reckoned to have switched from Labour to the Tories on May 7.
These people were recruited from C1/C2 and D social groups, in the age range 30-65. They were all in work. They had all voted Labour in 2010 – and had previously been regular Labour voters.
They were drawn from the marginals of Halesowen and Rowley Regis, Croydon Central, Southampton Itchen, Watford – and our own near neighbour, Pudsey.
Most made up their minds only during the campaign – and ALL had considered voting Labour during the last 5 years.
Of those…
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Utopia, you are standing in it! 
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