Data generated by 17,281 England-only users of the WhoGetsMyVoteUK application. Before to the 2015 general election, users expressed their opinions on thirty policy statements including taxation, welfare, the EU and immigration. Their answers were matched with the party or parties that best corresponded with those views.

Where UKIP supporters distinguish themselves from other parties is on the cultural dimension. They are, to use David Goodhart’s phrase, far more “communitarian” (i.e. anti-immigration, anti-EU, localist, anti gay marriage and English nationalist) than “cosmopolitan” Green, Labour and Liberal Democrat supporters, while Conservative supporters occupy a “middle-of-the-road” position on the cultural scale.
This conforms well to Ford and Goodwin’s characterisation of UKIP as older blue-collar workers who feel threatened by social change and cling to past certainties. In this respect, UKIP is similar to other right-wing populist parties in Europe that draw their support from globalisation’s “losers”…
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