
“Natural” is a ubiquitous word, especially for all things environmental. Wind and solar energy are held in high esteem largely because they are “natural.” Unfortunately, the word doesn’t mean much of anything, you only have to consider its opposite —”unnatural”— to point out how meaningless it is.
But for the environmental movement, natural is a very big deal indeed. We should draw our energy from the wind and the sun, eliminate unnatural chemicals from our diet, stop cutting down trees, save endangered species, but stop putting animals in cages, and stop eating meat. The word “natural” moved right to the top of the advertising buzz-word list.
So it is no surprise that in the panic about Global Warming, which was the next big thing after we stopped panicking about a new ice age in the 1970s, and the threat of a nuclear winter receded, we turned to trying to harness the…
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