Marketing is you telling others about yourself. Public relations is having someone else tell others about you.
Unless you are independently wealthy you engage in some amount of self-promotion. You drafted a resume and applied for a job, rather than sat at home and waited for someone to knock on your door (though to a first approximation, that is how I met my wife). Even if someone knocked on your door, you at least filled out some paperwork. Even Leonardo da Vinci had to write a resume.
Some people are better at that than others. Some people do it for a living, and have created jobs where the only thing they are selling is themselves, not the thing they are promising to do. Salesmen say “Always be closing“, academics might say the same “Always be citable”.
Imagine the life of a politician, (worst case- a Presidential candidate) giving largely the same speech…
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Utopia, you are standing in it! 
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