A few months ago, we discussed the general shift from blogs to social media and anonymous boards. But a question remains: if that’s true, why bother with blogs at all? In fact, our evil twin blog surrendered and admitted defeat, while retreating into Facebook. Why continue?
Answer: Only a blog does what a blog does well. In other words, blogs are good at specific things and social media is good at other things.
Examples:
- Searchable – orgtheory is completely searchable going back to the first post in 2006. Twitter only allows searches of the last 3k tweets (which is, like 5 minutes, for some Tweeters like Tressie Mc). Facebook is basically unsearchable for content.
- Accountability and identity – Blogs are good for creating an identity, which means accountability. Even if we used pseudonyms, we’d still create an identity that would help you assess the quality of…
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