This blog was originally published on 18/12/15 and its reprint is part of the new site update. See the French translation. It is interesting to see that, over the last year, this blog has become the basis of so many one-day training sessions with different groups who have realised the need for developing a bespoke Industry Playbook. It has been a wonderful experience to meet so many motivated people fed up with seeing a profession and industry they love get continually beaten up by Stupid.
This series on How to Deal with Stupid has so far defined stupid as a self-suspended idea system built around an erroneous paradigm, well communicated on social media within a silo that easily confirms bias that can impassion its followers with a religious fervour that, in the case of environmentalism, adds meaningfulness and allows a belief-system to propagate. If that were all, it would be…
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Utopia, you are standing in it! 
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