Authors: Ulrich Schimmack, Moritz Heene, and Kamini Kesavan
Abstract:
We computed the R-Index for studies cited in Chapter 4 of Kahneman’s book “Thinking Fast and Slow.” This chapter focuses on priming studies, starting with John Bargh’s study that led to Kahneman’s open email. The results are eye-opening and jaw-dropping. The chapter cites 12 articles and 11 of the 12 articles have an R-Index below 50. The combined analysis of 31 studies reported in the 12 articles shows 100% significant results with average (median) observed power of 57% and an inflation rate of 43%. The R-Index is 14. This result confirms Kahneman’s prediction that priming research is a train wreck and readers of his book “Thinking Fast and Slow” should not consider the presented studies as scientific evidence that subtle cues in their environment can have strong effects on their behavior outside their awareness.
Introduction
In 2011, Nobel Laureate Daniel Kahneman…
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