Political activists in any political party have such different opinions to the average supporter for that party is it is often advised that they not go door-knocking. The chart above for 2017 and below for 1994 compares the politically engaged with the views of the median Democrat and Republican.
Political activists who go doorknocking are more likely to put a voter off because of their interest in issues that simply do not interest the average voter for their party, much less the swinging voter.
This gap between the average party activist and average supporter of that party at the ballot box also explains why too many political activists explain political defeat in terms of the voters being wrong.
Utopia, you are standing in it! 
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