In 1942, when Earl Tupper was given inflexible pieces of black polyethylene slag from his supervisor at DuPont Chemical, the seed was planted for unlikely success. Of course, most people wouldn’t see this as an historic exchange at the time: The slag was nothing more than a waste product of the oil-refining process. In other words, it was garbage. But Tupper didn’t see garbage. He saw an empire.
By purifying the slag and molding it, he was able to create lightweight, non-breakable containers, tableware and even gas masks that were used in World War II. This paved the way for thefounding of Tupperwarein 1946.
However, despite advertising and a showroom on Fifth Avenue, Tupper wasn’t faring very well financially. That all changed when Brownie Wise began hosting the Tupperware Home Party in 1948. By 1951, Tupper realized that the Tupperware parties were more effective than selling…
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