In the short run, people are canceling their weddings that were already booked, or not planning the ones they were going to have this summer or fall. In the long run, we don’t know.
To look at the short run effect, I used Google Trends to extract the level of traffic for five searches over the last five years: wedding dresses, bridal shower, wedding license, wedding shower, and wedding invitations (here is the link to one, just change the terms to get the others). These are things you Google when you’re getting married. Google reports search volume for each term weekly, scaled from 0 to 100.
Search traffic for these terms is highly correlated with each other across weeks, between .45 and .76. I used Stata to combine them into an index (alpha = .92), which ranges from 22 to 87 for 261 weeks, from…
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Utopia, you are standing in it! 
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