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There’s a saying – “Get woke, go broke.” If a media franchise, like a television or film series, adopts a social justice tone, things will go poorly. The saying draws attention to two issues. Being woke can alienate the fanbase and might also lead to reduced quality. The woke-broke hypothesis isn’t just idle internet chatter. Many in the business world worry about woke-broke because some brands have faced serious backlash over woke advertising or products. This Chartered Institute of Marketing website article has a succinct discussion of the issue. They note that there are definitely cases of woke-broke but other brands have done fine.
But is Woke actually Broke? Future marketing research…
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Utopia, you are standing in it! 
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