Remember when Amazon first came online in 1995, they would discount books by 33-40%. This pricing lasted for a good 10-15 years then the discounts were reduced under the theory that once they conditioned you as a customer, they could slowly increase their profit margins. After a year of Covid-19 restrictions Amazon’s popularity and bottom line boomed as people were sequestered at home. Today the discount on books is usually 10-15%, and sometimes less, reflecting Amazon’s commitment to the bottom line. Only speaking of book pricing, but I have noticed similar trends with other products. The question is how we arrived at the present juncture, who is responsible, what are the historic trends when it comes to Amazon, and lastly what role has Jeff Bezos played in the process. These questions are answered in full along with a partial biographical portrait of Bezos and how he built Amazon into the…
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Utopia, you are standing in it! 
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