
When the truth is ugly, people lie. Psychologists call this “Social Desirability Bias.” Human beings exaggerate their patriotism and piety, their altruism and loyalty, their intelligence and their tolerance. Social Desirability Bias (SDB) is embedded in language itself: When someone asks, “Would you like to come to my party?,” you refuse with “Sorry, I can’t”…
How to Make *Defending the Undefendable* Defensible
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