A lot of people look up their health on their smartphones, suspiciously so

04 May 2015 Leave a comment

by Jim Rose in applied welfare economics, economics of information, economics of media and culture Tags: , , ,

When I studied marketing research as a undergraduate, I studied television watching habits. None of the people we interviewed would admit watching the most popular programs including the soapies. Seeing us in our bright red University of Tasmania blazers at Salamanca Place in Hobart, they all said they watched the news and documentaries. That taught me a bit about response bias in marketing that stays with me to this day.

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