The personnel economics of putting up election billboards

I’ve been out of late, helping put up election billboards. Maybe I should get a life, but I noticed that the quality of effort by volunteers was much better than that by the contractors hired by the Internet – Mana party. Everybody in that party appears to be paid including the leader for $140K year. She is not yet in Parliament.

The Internet-Mana party election billboards are very heavy, solid wooden signs and obviously pre-manufactured and must be driven around in a truck. They are certainly too heavy to be put on the back of a trailer behind a private car.

Our signs are constructed on site from a dozen pieces of wood of various sizes. The only pre-prepared part is the billboard itself with fits on the back of a trailer.

What first took my interest is the contractors hired by the Internet – Mana party signs seem to pay not all that much regard to the traffic flow. Some of their signs are parallel with the traffic so hardly anybody can see them. They are all one sided signs.

When we are putting up a election billboard, we squabble like a bunch of old women over the exact angle each sign should face the traffic to capture the most number of passing cars and buses. Everybody has an opinion including those doing it for the first time.

We then squabble about whether the sign should be one-sided or two sided depending upon how well it can be viewed from the other side by traffic coming the other way.

We also squabble about its positioning and height to maximise the number of views by the passing traffic relative to the positioning all the other signs.

There is also a lot of vandalism of these signs by rather naive people who don’t understand that the passing motorist looks at the vandalised signs first.

It takes a whole lot of hatred to vandalised a sign in this way. Photos of the above sign immediately went viral. For some reason, the National party has repaired that sign. I don’t know why.


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