First, work changed to offer more jobs to women. Farming declined sharply; industrial jobs peaked and then declined. Brawn became less important; precise skills, learning, and personal service became more important.
The new economy generated millions of white-collar and “pink-collar” jobs that seemed “suited” to women. That cannot be the full story, of course; women also took over many jobs that had once been men’s, such as teaching and secretarial work.
Second, mothers responded to those job opportunities. Some took jobs because the extra income could help families buy cars, homes, furnishings, and so on. Some took jobs because the family needed their income to make up for husbands’ stagnating wages (a noteworthy trend after the 1970s). And some took jobs because they sought personal fulfilment in the world of work.
via Why Did Married Mothers Go To Work? » Sociological Images.
Utopia, you are standing in it! 
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