…many people believe that Project Apollo was popular, probably because it garnered significant media attention, but the polls do not support a contention that Americans embraced the lunar landing mission.
Consistently throughout the 1960s a majority of Americans did not believe Apollo was worth the cost, with the one exception to this a poll taken at the time of the Apollo 11 lunar landing in July 1969.
And consistently throughout the decade 45-60 percent of Americans believed that the government was spending too much onspace, indicative of a lack of commitment to the spaceflight agenda. These data do not support a contention that most people approved of Apollo and thought it important to explore space.
HT: Moondoggle: The Forgotten Opposition to the Apollo Program – The Atlantic.
Utopia, you are standing in it! 
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