Many movies stand or fall on having an enticing trailer that does not reveal to much. Best trailer I have seen was the Head Hunter. Film from Norway, with no dialogue in trailer.
One of my close friends is currently enrolled in Video Symphony‘s 14 month editing program, so I’ve been absorbing editing theory and technique every time we’re together, and reminding myself of the subtlety, complexity and sheer artistry involved. Thus inspired and challenged, this post is dedicated to the key creatives of the trailer making industry, but intended for those who aren’t [yet?] editors, who want to know the conventions and formulae of trailer editing, better understand how it differs from feature editing, and appreciate the niche it occupies in the ecology of the film business.
A trailer editor is expected to provide information about the movie, emphasizing those aspects most likely to appeal to audiences as determined by the marketing department of the distributor. As does a feature editor, a trailer editor tells a story (or stories) eliciting and channeling emotion using images, sound, dialogue, music, voice over…
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