Computer games train killers? Porn leads to sex assaults? You could be forgiven for thinking that we’re all mere ciphers, operating under the influence of whatever the media throw at us: sex, violence and wayward political views (I’ll leave it to you to decide which of those is worse), courtesy of films, TV, video nasties, computer games, music, and so on.
Media effects theory is rather broad in scope, but forms the basis of moral panics. Simply put, if we see people do bad things, we’re influenced to do bad things. To make society better, we have to be stopped from seeing people doing bad things.
In the early 1960s, Bandura’s famous Bobo Doll experiment demonstrated how children can be influenced by behaviour they see on screen… therefore, everyone can be influenced by what they see? Is it really that simple? For the sake of brevity…
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