Popular monarchy is a term used by Kingsley Martin (1936) for monarchical titles that refer to a people, or a tribe, rather than a territory or a nation state. This manner of titiling a monarch was the norm in classical antiquity and throughout much of the Middle Ages, and such titles were retained in some of the monarchies of 19th- and 20th-century Europe.
For example, Alfred the Great was King of the West Saxons (Wessex) from 871 to 886. In 886, Alfred reoccupied the city of London and set out to make it habitable again. Alfred entrusted the city to the care of his son-in-law Æthelred, ealdorman of Mercia. Soon afterwards, Alfred restyled himself as “King of the Anglo-Saxons.” Alfred remained King of the Anglo-Saxons from 886 until his death in 899.
Alfred’s grandson, King Æthelstan (c. 894 – 27 October 939), was King of the Anglo-Saxons from 924 to 927…
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