A WSJ article by Alexandra Bruell reports that three years ago the Atlantic magazine ran a $20 million deficit which led to layoffs. A new boss, Nick Thompson, was tasked with turning this around. Along with editorial changes toward longer investigative pieces rather than breaking news, the Atlantic raised subscription prices 50%. How did he…
Pricing the Atlantic
Pricing the Atlantic
09 Apr 2024 Leave a comment
in applied price theory, entrepreneurship, industrial organisation, survivor principle
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