A study by Ted Gayer and W. Kip Viscusi looked into this implied irrationality of consumers. They have found no empirical evidence to support the view that if consumers are so irrational that government agencies must prohibit certain energy consuming products for us to make the right choices:
Rather than accept the implications that consumers and firms are acting so starkly against their economic interest, a more plausible explanation is that there is something incorrect in the assumptions being made in the regulatory impact analyses.
Indeed, upon closer inspection it is apparent that there is no empirical evidence provided for the types of consumer failures alleged.
Even the EPA acknowledged this logical gap in its economic analysis of energy efficiency regulations:
it is a conundrum from an economic perspective that these large fuel savings have not been provided by automakers and purchased by consumers
Not surprisingly Kip Viscusi observed that
The regulatory impact analyses examined in this study contain virtually no empirical evidence to support the irrationality proposition.
• This proposition ignores the fact that consumers and firms purchase products based on a number of factors—only one of which is energy efficiency.
• Government agencies exhibit a parochial bias by ignoring all product attributes other than energy efficiency.
Utopia, you are standing in it! 
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