Thanks to Tim Harford, I have recently discovered a blog on creativity by Keith Sawyer from the University of North Carolina. He is the author of Group Genius in which he argues that creativity comes from collaboration rather than from a few brilliant individuals.
[W]e’re drawn to the image of the lone genius whose mystical moment of insight changed the world. But the lone genius is a myth; instead, it’s group genius that generates breakthrough innovation. When we collaborate, creativity unfolds across people; the sparks fly faster, and the whole is greater than the sum of its parts.
There is plenty of evidence, he says, to kill off the legend of the brilliant loner:
[T]he myth of the genius is relatively recent: it emerged during the Romantic period. And pretty much all of the people we think of as natural, solitary geniuses were in fact deeply collaborative in their work.
The evidence that collaboration drives…
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