We are experiencing a new age of protest, a different type of activist and an intriguing role for media. The issues are evolving and the speed of the activist outreach (via fear and outrage) is accelerating. As the game changes, what will happen to the old generation of game changers?
Greenpeace had always been the game changer but over the decades it has run its business like an empire. In the halcyon days of the 1990s and 2000s, the global NGO could afford to take on governments, buy ships and bully companies. But Greenpeace could not adapt to the shift to social media tribal communities. As the activist game changed, Greenpeace had grown too fat while much more nimble activist upstarts and social media gurus were eating their lunch. It seems now the old lady of environmental NGOs is starting to starve to death.
I looked at the last five…
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