There is one part of the Apple story that has always puzzled me: what was the difference between Steve Jobs pre-NeXT and post-NeXT? For those who aren’t Appleologists, Steve Jobs was booted from Apple in 1985. He ran a company called NeXT and founded Pixar. NeXT flopped but Pixar succeeded. About ten years later, in 1996, Jobs returned to Apple and steered it into the forefront of computing.
Here’s the thing that puzzled me: What happened in those years? What did he learn or do differently upon his return? I read the Walter Isaacson biography. It is heavy on detail, but light on analysis. You don’t quite understand how he changed in a way that allowed him to reach new heights or resolve old problems. Here are my hypotheses:
- Steve was a little older and a little wiser. He also had more practice from running these two firms which…
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Utopia, you are standing in it! 
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