Greenpeace’s Business Model

NOT A LOT OF PEOPLE KNOW THAT

By Paul Homewood

A new study by Willie Soon, Patrick Moore, Michael, Ronan and Imelda Connolly goes to the heart of how Greenpeace operate:

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https://www.heartland.org/publications-resources/publications/analysis-of-greenpeace-business-model

Although Greenpeace relies heavily on marketing, advertising, and free market principles, they promote socialist and anti-capitalist ideals in their messaging.

Greenpeace have successfully created a public perception that they are fighting to protect humanity, nature and the environment from the evils of corrupt industries and vested interests. This perception is so popular and wide-spread that whenever Greenpeace speaks out on an issue it is automatically assumed to be true, and anybody who questions Greenpeace’s claims is assumed to be corrupt. However, as we will discuss in this report, the reality is almost exactly the opposite…

Greenpeace is a very successful business. Their business model can be summarized as follows:

  1. Invent an “environmental problem” which sounds somewhat plausible. Provide anecdotal evidence to support your claims, with…

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This entry was posted in applied price theory on by .

About Jim Rose

Utopia - you are standing in it promotes a classical liberal view of the world and champion the mass flourishing of humanity through capitalism and the rule of law. The origin of the blog is explained in the first blog post at https://utopiayouarestandinginit.wordpress.com/2014/03/12/why-call-my-blog-utopia-you-are-standing-in-it/

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