The ‘Cronkite Moment’ of 1968: Remembering why it’s a media myth

Media Myth Alert

Cronkite in Vietnam, 1968

Fifty-two years ago tonight, CBS News anchorman Walter Cronkite presented a prime-time report about the war in Vietnam and declared in closing that the U.S. military effort was “mired in stalemate” and that negotiations might eventually offer a way out.

It was a tepid analysis, hardly novel. But over the years, Cronkite’s assessment has swelled in importance, taking on the aura of a vital, media-inspired turning point. It is so singularly important in American journalism that it has come to be called the “Cronkite Moment.

In reality it is a moment steeped in media myth.

Notable among the myths of the “Cronkite Moment” is that President Lyndon B. Johnson watched the program and, upon hearing the anchorman’s comment about “stalemate,” snapped off the television and told an aide or aides something to this effect:

“If I’ve lost Cronkite, I’ve lost Middle…

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