What follows is the raw script/notes from my presentation at the World Potato Congress in Dublin on 1 June 2022. As the presentation was given without supports, some of the text may differ from the actual delivered speech.
It was nice to be back on stage.
Reality is perceived by the definitions we give; the black and white lines we draw upon a grey canvas. So in communications, the message is controlled by the wordsmither – the one framing the language that guides our social discourse.
Who is controlling the definitions to the concepts we are using in agriculture and food research?
This might seem obvious but many food/agriculture issues in Brussels are problematic because of poor lexicons. Definitions matter in that they frame our policy discussions, regulations and emotional responses. Regulators start their work with definitions and tend to use this to limit problems or to reach solutions to…
View original post 1,396 more words
Utopia, you are standing in it! 
Recent Comments