That’s from page 22 of the annual report from JMAD Research (Journalism, Media and Democracy), part of AUT (Auckland University of Technology).
The whole report paints an equally grim picture and although they don’t go into much detail about subscriptions – looking at the proportion of their sample who pay for online access to things like the NZ Horrid – other reports over the years show steady reductions in eyeballs and ears, translating into falling subscriptions, readership numbers and TV and radio ratings.
It’s not hard to accept that the two are connected and that it’s not just about Facebook, Twitter and the rest of Social Media stealing those eyes and ears, combined with Craigslist and TradeMe stealing advertising revenue.
The response of the MSM to all this…
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Utopia, you are standing in it! 
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