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How to sell a toxic pesticide the smart way–call it organic | Genetic Literacy Project

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If you are a pesticide company wondering how you can sell a product without being caught in a cultural crossfire, I have good news.

There is a template for marketing success you can use free of charge, courtesy ofMcLaughlin Gormley King Company (MGK) and Valent, which recently announced a sales partnership: Make a toxic chemical cocktail that meets National Organic Program standards and then have the product sold by a subsidiary to foster the perception that it’s a family-run organic companies and not part of the same multinational chemical conglomerate.

via How to sell a toxic pesticide the smart way–call it organic | Genetic Literacy Project.

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