What do @GreenpeaceNZ, #McDonalds and @Forest_and_Bird no longer have in common?

Like McDonalds, Greenpeace globally is a brand. Forest and Bird is a local conservation brand. Until last year, I was utterly clueless as to who its leaders were. That is a deliberate branding decision in the past by McDonalds.

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Greenpeace New Zealand and Forest and Bird were also pretty faceless in terms of who their chief executives were.This meant people were less likely to conflate the far left backgrounds of its leaders and activist support base with their self appointed environmental do-gooders brands.

No more, no longer. Greenpeace NZ appointed the former leader of the New Zealand Greens as its Chief Executive last year. Forest and Bird now appointed the Green MP who wanted to succeed him as leader of the Greens as their chief executive. Both bring political baggage.

I do not wish Greenpeace well with its anti-growth, anti-science, anti-human agenda, so I hope this was a mistake they made last year. I hope I am not interrupting them in making that mistake. Forest and Bird appears to be antigrowth as well so let them make this mistake as well.

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