Guest essay by Eric Worrall
Our old friend John Cook thinks climate skeptics have to be psychologically “inoculated”, to help reeducate us into accepting climate science, without triggering a reflexive “denial” response.
The science for climate change only feeds the denial: how do you beat that?
As the scientific consensus for climate change has strengthened over the past decade, the arguments against the science of climate change have been on the increase.
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How to get the right message out
There’s a great deal of research into how to communicate science more effectively and science communication should be evidence-based. But scientists and science communicators cannot afford to ignore the potential of misinformation to undermine good science communication.
One way to reduce the influence of misinformation is inoculation: we can stop the spread of science denial by exposing people to a weak form of science denial.
https://www.youtube.com/watch?v=K3YngyVdyrI
The findings of…
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Utopia, you are standing in it! 
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